We would, however, like to point out that this may prevent you from making full use of all the functions of this website. Cookies which have already been saved may be deleted at any time. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. You therefore have full control over the use of cookies. Midnight Hour Records, 701 North Maclay Ave., San Fernando, 91340 Wednesday through Sunday from 12 to 8 p.m.Cookies will be stored on your computer. Want more, more, more? Scroll through the gallery above for more insight Midnight Hours' San Fernando shop, then tell all of your SGV pals to swing by 668 North Shoppers Ln., where the shop's second location is now open. "Music is culture when you listen to reggae, punk, or hip-hop - the more open-minded you are to being around different people and eating different foods, the more eclectic your tastes are going to be. ![]() The founders hope that their expansive selection inspires shoppers to expand their musical horizons. "The soap is a female-run company in Arizona, the bath bombs are made by a mom as her side job." The Midnight Hour in San Fernando in February 2021. We stock products from other mom-and-pop shops and try to support local people we know directly, and support small businesses," says Alyssa. ![]() When it comes to curating their non-music merch, "we're trying to get things that you can't find on Amazon. Their offerings of quinceañera, mariachi, ranchera, and cumbia music also cater to customers who hail from Central and South American countries. "You go to backyard shows to see a punk band, then afterward, you're at a cholo's house and they're playing oldies, punk, boogie, and freestyle," he jokes. "Both the Valleys are very similar in terms of demographics, and in terms of how you grow up ," says Sergio. Opening stores in San Fernando and San Gabriel Valleys was key to Midnight Hour's mission to serve the local community. The Midnight Hour in San Fernando in February 2021. Their storefront has a history of housing businesses rooted in music: It was previously a recording studio, and before that a car stereo store. The couple signed the paperwork for their space in 2019, just as talk about the overseas pandemic began buzzing. Midnight Hour is also an amalgamation of the Amalfitanos' music industry connections, Alyssa's experience in retail and office management, and Sergio's background translating his creative talents into businesses (he also ran a silkscreening company and was previously a club photographer). ![]() Why don't we try ?'," Sergio tells UncoverLA. "Slowly, it just became, 'You know what, we love doing this, we've always talked about having a record store. ![]() Over the years spinning for clubgoers, the duo began collecting vinyl to sell at DJ events. The record shop was a natural extension of duo's pre-pandemic DJ nights at spots like North Hollywood's now-shuttered craft beer haven Bar One, where they spun soul, reggae, oldies, and more. Alyssa grew up in San Fernando, while Sergio (who's also the lead vocalist in hardcore punk band ACxDC) was raised in the San Gabriel Valley. The Midnight Hour was founded by born-and-raised locals and married duo Sergio and Alyssa Amalfitano, two veterans of L.A.'s hardcore punk and nightlife scenes. Just a few offerings include locally-made vegan chocolates, crystals, Funko Pop bobbleheads, Misfits action figures, stylish slippers by L.A.-based label MCLC, skincare and body products Moon Rivers Naturals, hip-hop saint candles, and much more. A post shared by The Midnight Hour ☾ in the mix are vintage band tees, music memorabilia, metaphysical accessories, used cookbooks and local history books, and other cool finds.
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